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Coming in from the cold – A cautionary tale for market expansion

For the first time in nearly half a century the discussion of lifting the Cuban embargo seems to have gained momentum. The recent easing of travel to Cuba in addition to prisoner exchanges have given hope to many businesses waiting to enter this untapped market. Many companies have been patiently waiting on the sidelines, however they should not underestimate the potential perils that will remain. Cuba’s potentially “coming in from the cold” may allow foreign investments onto the island, however it will still be far from business friendly.

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