Today, roughly 95 percent of the world’s potential consumer population resides outside the United States. This substantial and largely untapped market is eager for consumer goods. International expansion has clearly become a logical next step in any firm’s business strategy.While expansion overseas can pay a big dividend, it is not without risk. The varied terrain and challenges of international expansion require careful consideration, especially for franchisors. While expansion overseas can pay a big dividend, it is not without risk. The varied terrain and challenges of international expansion require careful consideration, especially for franchisors.
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