Insights

Today, roughly 95 percent of the world’s potential consumer population resides outside the United States. This substantial and largely untapped market is eager for consumer goods. International expansion has clearly become a logical next step in any firm’s business strategy.While expansion overseas can pay a big dividend, it is not without risk. The varied terrain and challenges of international expansion require careful consideration, especially for franchisors. While expansion overseas can pay a big dividend, it is not without risk. The varied terrain and challenges of international expansion require careful consideration, especially for franchisors.

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