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Volkswagen and the Price of Reputation Risk

While the noxious smog is still spreading over Volkswagen’s alleged emission-rigging, questions emerge about how and if the world’s largest automaker by volume can regain its footing. Mr. Matthias Mueller, VW’s newly appointed CEO hailing from the company’s Porsche franchise, has an unenviable task before him. In order to clear the air and begin repairing the company’s tarnished reputation, Mr. Mueller should borrow a page from Alan Mullaly’s Ford playbook.

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