With emerging technology causing a shift in consumer engagement, companies are being forced to revise their strategies to stay relevant to a younger consumer base raised on the internet. The recent boom in the on-demand economy demonstrates these trends best, and many new companies are profiting from it. This economy, commonly called peer-to-peer, is composed of companies that leverage online services or marketplaces, bringing people and businesses together to deal with each other directly, cutting out more costly and time-consuming intermediaries.

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